Search Results - subject:"Service‐dominant logic"

Customer relationship management: the evolving role of customer data

Saarijärvi, Hannu; Karjaluoto, Heikki; Kuusela, Hannu - In: Marketing Intelligence & Planning 31 (2013) 6, pp. 584-600

Purpose – Customer relationship management (CRM) developed a separate identity as a result of companies utilising customer data in managing customer relationships. In this evolution, CRM became a heavily company-oriented construct: customer data were used instrumentally to serve companies’...

Persistent link: https://www.econbiz.de/10014947183

Marketing Managers' Perceptions of Value Cocreation

Cassidy, Kim; Baron, Steve; Elliott, Dominic; … - In: Service Science 5 (2013) 1, pp. 4-16

Cocreation of value is a key construct in service science and the service-dominant logic. Little is known about how … value as espoused in the service-dominant logic involved reciprocity, high levels of trust, and knowledge sharing. Managers …

Persistent link: https://www.econbiz.de/10010630522

Customer value co-creation behavior: Scale development and validation

Yi, Youjae; Gong, Taeshik - In: Journal of Business Research 66 (2013) 9, pp. 1279-1284

This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The...

Persistent link: https://www.econbiz.de/10010666030

An examination of the causes for retail stockouts

Ehrenthal, Joachim C.F.; Stölzle, Wolfgang - In: International Journal of Physical Distribution & … 43 (2013) 1, pp. 54-69

stockouts and reflects implications for sales‐data driven research. It adds to the emergent research that applies service‐dominant … logic to retail stockout research. …

Persistent link: https://www.econbiz.de/10014793917

A new conceptualization of service innovation grounded in S‐D logic and service systems

Edvardsson, Bo; Tronvoll, Bård - In: International Journal of Quality and Service Sciences 5 (2013) 1, pp. 19-31

Purpose – The aim of this paper is to conceptualize service innovation through a service‐dominant logic (S‐D logic …) lens and a service system foundation. Design/methodology/approach – This conceptual paper offers a service‐dominant logic …

Persistent link: https://www.econbiz.de/10014802509

Why is service‐dominant logic based service system better?

Edvardsson, Bo; Ng, Gloria; Min Choo, Zhi; Firth, Robert - In: International Journal of Quality and Service Sciences 5 (2013) 2, pp. 171-190

paper is to answer three questions. First, in what way is a service system based on service‐dominant logic (SDL) superior to …

Persistent link: https://www.econbiz.de/10014802730

Why is service-dominant logic based service system better?

Edvardsson, Bo; Ng, Gloria; Choo, Zhi Min; Firth, Robert - In: International journal of quality and service sciences 5 (2013) 2, pp. 171-190

Persistent link: https://www.econbiz.de/10010160047

Service-dominant logic and licensing in international B2B markets

Uusitalo, Olavi; Grønhaug, Kjell - In: jbm - Journal of Business Market Management 5 (2012) 4, pp. 265-284

This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use … ingredient for food, are examined and contrasted. The findings indicate that the service - dominant logic yields advantages …

Persistent link: https://www.econbiz.de/10010311109

RELATIONSHIP MARKETING - THEORETICAL CONSIDERATION

Catoiu, Iacob; Tichindelean, Mihai - In: Annales Universitatis Apulensis Series Oeconomica 2 (2012) 14, pp. 31-31

, relationship marketing is considered as amarketing strategy within the unifying theory of the service dominant logic. Second …

Persistent link: https://www.econbiz.de/10010838781

Service-dominant logic and licensing in international B2B markets

Uusitalo, Olavi; Grønhaug, Kjell - In: jbm - Journal of Business Market Management 5 (2012) 4, pp. 265-284

Persistent link: https://www.econbiz.de/10010980935