Ansatz der Service Dominant Logic. Und hier bietet genau die Digitalisierung und ihr Einsatz in kundenorientierten Diensten … Beitrag die wesentlichen Grundlagen der Service Dominant Logic vor. In 7 Schritten entwickelt er darauf aufbauend Denkanstöße …

O'Shaughnessy developed to argue against the emerging and rapidly developing service‐dominant logic. Findings – The … prevent marketing scholars from adopting, advocating, and supporting service‐dominant logic and, as they suggest, taking a …Purpose – The purpose of this paper is to respond to the criticism O'Shaughnessy and O'Shaughnessy made of service‐dominant …

literature review: phenomenological service experience (which relates to the value discussion in service‐dominant logic and …

co‐creation. In particular, no study has compared a service system design informed by service‐dominant logic (SDL) with a … by extending the empirical foundation for service‐dominant logic, providing new knowledge on value co‐creation and design …

line with the service dominant logic research stream and using a phenomenological framework, we analyse the perceived value …