Search Results - subject:"Service‐dominant logic"

Information, intelligence and resource advantage: a multi-market multi-theoretic call for research

Adams, Frank G.; R. Glenn Richey <suffix>Jr.<; suffix>; … - In: International Journal of Transitions and Innovation Systems 1 (2010) 1, pp. 4-24

Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort...

Persistent link: https://www.econbiz.de/10011015129

Value of Image in Service

Strandvik, Tore; Rindell, Anne - Hanken Svenska Handelshögskolan - 2010

Purpose This paper takes a customer view on corporate image and value, and discusses the value of image in service. We propose a model depicting how the customer’s corporate brand image affects the customer’s value-in-use. Methodology/approach The paper represents conceptual development on...

Persistent link: https://www.econbiz.de/10008534231

Exploring Customer Value Formation: A Customer Dominant Logic Perspective

Voima, Päivi; Heinonen, kristina; Strandvik, Tore - Hanken Svenska Handelshögskolan - 2010

This paper extends current discussions about value creation and proposes a customer dominant value perspective. A customer-dominant marketing logic positions the customer in the center, rather than the service provider/producer or the interaction or the system. The focus is shifted from the...

Persistent link: https://www.econbiz.de/10008534562

Service-Oriented Entrepreneurship: Service-Dominant Logic in Green Design and Healthcare

Callaway, Stephen K.; Dobrzykowski, David D. - In: Service Science 1 (2009) 4, pp. 225-240

of value creation. Service-dominant logic (SDL) poses a new paradigm for understanding the basis of economic exchange and …

Persistent link: https://www.econbiz.de/10010990668

Towards Service Logic: The Unique Contribution of Value Co-Creation

Grönroos, Christian - Hanken Svenska Handelshögskolan - 2009

foundational premises of the so-called service-dominant logic are problematic and do not support an understanding of value …

Persistent link: https://www.econbiz.de/10008540910

A Comparative Assessment of the Forestry Services in Finland and Sweden

Mattila, O.; Roos, A. - In: Scandinavian Forest Economics: Proceedings of the …, 44

business models and their development possibilities. This research contributes to an improved service-dominant logic based … background for service innovation in the contexts of Finnish and Swedish forest clusters. Based on the concepts of service-dominant … logic and dynamic capabilities, the empirical objective of the project is to describe the existing and potential service …

Persistent link: https://www.econbiz.de/10011200935