Search Results - subject:"Service‐dominant logic"

Value creation in the market ecosystem : a Service-Dominant logic perspective

Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018

Persistent link: https://www.econbiz.de/10012041746

Integrated value co-creation and affective commitment in banking industry

Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 509-515

Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in creating value. This concept has grown into a rich and wide array of studies that have become an area of intense focus in the discipline. Nevertheless, the understanding of the...

Persistent link: https://www.econbiz.de/10012221592

Why Specialized Service Ecosystems Emerge—the Case of Smart Parking in Germany

Zimmermann, Sina; Schulz, Thomas; Hein, Andreas; Kaus, … - In: Information Systems Frontiers (2023), pp. 1-20

entire parking process. Utilizing a service-dominant logic perspective, we examine why such overarching solutions do not …

Persistent link: https://www.econbiz.de/10015165646

Service ecosystem boundary and boundary work

Razmdoost, Kamran; Alinaghian, Leila; Chandler, Jennifer D. - In: Journal of business research : JBR 156 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10013534212

Exploring the factors that affect user experience in mobile-health applications : a text-mining and machine-learning approach

Pal, Shounak; Biswas, Baidyanath; Gupta, Rohit; Kumar, Ajay - In: Journal of business research : JBR 156 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10013534226

Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?

Ali Hussain; Muhammad Farrukh Abid; Shamim, Amjad; Ding … - In: Journal of retailing and consumer services 70 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014235373

A human-to-human approach to social marketing for sustainability and development

Rivera, Reynaldo G. - In: International review on public and non-profit marketing 20 (2023) 3, pp. 551-558

Persistent link: https://www.econbiz.de/10014383336

The evolution of B2B strategies in the rise of value co-creation and service management

Chowdhury, Naushaba; Balaraman, Pravin; Liu, Jonathan - In: Journal of strategy and management 16 (2023) 4, pp. 708-732

Persistent link: https://www.econbiz.de/10014433014

Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach

Kovalchuk, Marina; Gabrielsson, Mika; Rollins, Minna - In: Industrial marketing management : the international … 114 (2023), pp. 313-330

Persistent link: https://www.econbiz.de/10014433437

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Miles, Christopher - 2023

Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of … scholarship.In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking …

Persistent link: https://www.econbiz.de/10014435516