Search Results - subject:"Service‐dominant logic"

Redefining the logic of value creation : a global perspective on emerging interaction patterns between customers and companies

Schlager, Tobias - 2013

Dynamische Interaktionen stellen einen zentralen Bestandteil für das heutige Verständnis von Marketing dar. Die Idee, dass Interaktionen an sich bereits einen Wert für den Kunden darstellen, ist zunehmend akzeptiert. In der vorliegenden Dissertation werden jüngste Entwicklungen bezüglich...

Persistent link: https://www.econbiz.de/10009714998

Une approche expérientielle de la marque employeur : une application aux vendeurs

Poujol, Fanny Juliet; Pezet, Eric; Wallace, James; … - In: Recherche et applications en marketing : RAM 39 (2024) 4, pp. 55-75

Persistent link: https://www.econbiz.de/10015154743

Expansion and refocusing : two alternative trajectories for service marketing research

Furrer, Olivier; Kerguignas, Jie Yu - In: A Research Agenda for Service Marketing, (pp. 353-374). 2024

Persistent link: https://www.econbiz.de/10014518476

Critical examination of academic marketing and service research's philosophical foundation

Tronvoll, Bård; Edvardsson, Bo - In: The journal of services marketing 38 (2024) 1, pp. 56-70

Persistent link: https://www.econbiz.de/10014473584

An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - 2024

decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this …

Persistent link: https://www.econbiz.de/10014470295

An introduction to service design : designing the Invisible

Penin, Lara - 2018

Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping,...

Persistent link: https://www.econbiz.de/10013041509

Initiating value co-creation : dealing with non-receptive customers

Malshe, Avinash; Friend, Scott B. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 895-920

Persistent link: https://www.econbiz.de/10011924786

Value co-creation in ICT services company : a case study of a cross-border acquisition

Heim, Irina; Han, Tian; Ghobadian, Abby - In: Journal of East-West business 24 (2018) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10011987393

Service-oriented enterprise engineering : a modeling discipline based on the Viable Systems Approach (vSa) for strategic sourcing decision-making

Rafati, Laleh; Poels, Geert - In: International journal of information systems in the … 10 (2018) 3, pp. 20-40

Persistent link: https://www.econbiz.de/10011886443

The SAGE handbook of service-dominant logic

Vargo, Stephen L. (ed.); Lusch, Robert F. (ed.); … - 2018 - 1st ed

Logic -- 2: Services in Society and Academic Thought: An Historical Analysis -- 3: Why Service-Dominant Logic? -- Part II …-Edge Consumers -- 27: Attending to Actors and Practices: Implications for Service-Dominant Logic -- Attending to Actors and Practices …: Implications for Service-Dominant Logic -- Part VIII: Innovation -- 28: The Need for a New Innovation Paradigm and the Contribution …

Persistent link: https://www.econbiz.de/10011967499