Romero, Tecnológico de Monterrey -- Co-creation emerging in markets and with consumers : contrasting service-dominant logic …"This book describes research that is closely related and partly based on the Service Dominant Logic (SDL). This …

, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers …-creation emerging in markets and with consumers: contrasting service-dominant logic and value co-creation / Barbara Aquilani, Costanza …