Search Results - subject:"Service‐dominant logic"

Product quality vs service quality in the mobile industry : is there a dominant driver of customer intention to switch providers?

Peng, Xianghui; Scott, Rebecca; Prybutok, Victor; … - In: Operations management research : OMR ; advancing … 7 (2014) 3/4, pp. 63-76

Persistent link: https://www.econbiz.de/10010439715

Inversions of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F. - In: Marketing theory 14 (2014) 3, pp. 239-248

Persistent link: https://www.econbiz.de/10010461928

Managing the politics of value propositions

Corvellec, Hervé; Hultman, Johan - In: Marketing theory 14 (2014) 4, pp. 355-375

Persistent link: https://www.econbiz.de/10011346940

Market Resistance to Innovative Service-Focused Business Models : Insights from the Service-Dominant Logic

Freiling, Jörg; Laudien, Sven M.; Dressel, Kathrin - 2011

concept of the service-dominant logic (SDL), developed by Vargo and Lusch (2004). So doing, we employ the competence … such as TCO depends on the stage of the transition process from a goods-dominant to a service-dominant logic in business … influenced by the state of the transition process from the goods-dominant to the service-dominant logic? Due to newness and …

Persistent link: https://www.econbiz.de/10014175474

Service-Dominant Logic as a Framework for Innovation within Networks

Mele, Cristina; Colurcio, Maria; Spena, Tiziana Russo - 2011

This work explores the potential for utilising the service-dominant (S-D) logic of Vargo and Lusch (2004, 2006, 2008a, 2008c) as a framework for innovation processes from a network perspective. The work presents a conceptual framework for the subsequent empirical study of this issue by...

Persistent link: https://www.econbiz.de/10014042517

Are They Being Served? Linking Consumer Expectation, Evaluation and Commitment

Mason, Chris; Simmons, John - 2011

The paper’s unique contribution is to confirm the rationale for and the benefits of applying constructs from the psychological contract literature to generate deeper insights into the service provider-consumer relationship. Findings confirm the need for providers to target value propositions...

Persistent link: https://www.econbiz.de/10014043204

Emerging Value Creation Models : Contributes Deriving from Service Science, Service Dominant Logic and Viable Systems Approach

Carrubbo, Luca - 2011

creation (observed in the new international perspective of US Science Service and Service Dominant Logic and in the Italian …

Persistent link: https://www.econbiz.de/10013121848

Servitization and operations management : a service-dominant logic approach

Smith, Laura A.; Maull, Roger S.; Ng, Irene - 2011

Persistent link: https://www.econbiz.de/10009356971

Co-Creating Development

Ramaswamy, Venkat - 2011

We are now in a new age of stakeholder engagement. Thanks to the World Wide Web, social media, and advances in mobile and interactive communications and information technologies, networked individuals around the globe are no longer passive and docile recipients of dispensed instructions and...

Persistent link: https://www.econbiz.de/10012562796

A value co-creation model for wine tourism

Festa, Guiseppe; Vrontis, Demetris; Thrassou, Alkis; … - In: International journal of management practice : IJMP 8 (2015) 3, pp. 247-267

Persistent link: https://www.econbiz.de/10011545009