Search Results - subject:"Service‐dominant logic"

Towards service logic : the unique contribution of value co-creation

Grönroos, Christian - 2009

Persistent link: https://www.econbiz.de/10003932483

The interface of value creation and service process: A categorization of the relevant perspectives and an integrative framework

Makkonen, Hannu - In: jbm - Journal of Business Market Management 8 (2015) 3, pp. 476-497

The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...

Persistent link: https://www.econbiz.de/10011388320

Co-Creating Value with Stakeholders : Expanding Service-Dominant Logic Mindset

da Silva, Rui - 2015

found of underlying marketing phenomena and realities. Service-Dominant Logic is an example of one such theories, one that … better answers. Albeit having grown in popularity among researchers from different origins, Service-Dominant Logic is not a … Stakeholder Theory on the existing Service-Dominant Logic mindset in order to provide useful insights for the development of a new …

Persistent link: https://www.econbiz.de/10013030647

Service innovation : a service-dominant logic perspective

Lusch, Robert F.; Nambisan, Satish - In: Management information systems : mis quarterly 39 (2015) 1, pp. 155-175

Persistent link: https://www.econbiz.de/10010505863

Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316

Persistent link: https://www.econbiz.de/10010512567

Service-dominant orientation : measurement and impact on performance outcomes

Karpen, Ingo O.; Bove, Liliana L.; Lukas, Bryan A.; … - In: Journal of retailing 91 (2015) 1, pp. 89-108

Persistent link: https://www.econbiz.de/10010500748

End-user contribution to logistics value co-creation : a series of exploratory studies

Bahn, Kenneth D.; Granzin, Kent L.; Tokman, Mert - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 3-26

Persistent link: https://www.econbiz.de/10010503353

Adoption of technology-based services : the role of customers' willingness to co-create

Heidenreich, Sven; Handrich, Matthias - In: Journal of service management 26 (2015) 1, pp. 44-71

Persistent link: https://www.econbiz.de/10010504650

Exploring value propositions and service innovation : a service-dominant logic study

Skålén, Per; Gummerus, Johanna; Koskull, Catharina von; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10010504693

Innovation through institutionalization : a service ecosystems perspective

Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72

Persistent link: https://www.econbiz.de/10010481965