Ingenbleek, Paul T. M. - In: Management decision : MD 52 (2014) 1, pp. 33-53
/methodology/approach: The paper applies the emerging service-dominant logic of marketing to pricing. More specifically, it apples the ten … foundational premises of service-dominant logic to pricing and it places pricing in the frameworks of one of the major building … blocks of service-dominant logic, namely the resource-advantage theory of competition. Findings: From a service …