In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant...

Purpose – The purpose of this chapter is to provide a comprehensive understanding of current literature on value. In exploring perspectives on economics, choice, consumption and evaluation of value, assumptions and limitations of extant approaches are highlighted and an integrative framework...

Purpose – The aim is to introduce a sociological perspective on resource integration and value co-creation into service research using a service systems approach. Methodology/approach – Conceptual and a case study of the service system a Telecom Equipment and Service Provider is embedded in...

Purpose – The aim of this chapter is to investigate how a focal market actor may design or redesign business models for improved value co-creation. Findings – We posit that value is co-created in use as actors integrate resources in practices, which makes practices a fundamental unit of...

Purpose – The purpose of this essay is to explore further the concept of value cocreation from a service-ecosystems view, by considering the importance of networks and the configuration of relationships and resources in markets. Methodology/approach – We use a conceptual approach to extend a...

In this introduction we clarify the nature and scope of value in service-dominant (S-D) logic, as well as briefly discuss how the essays in this volume relate to this framework. We also share some thoughts on the need for, and S-D logic's role in, the further theory development about value and...