Search Results - subject:"Service‐dominant logic"

Co-production of service experiences: insights from the cultural sector

Minkiewicz, Joanna; Bridson, Kerrie; Evans, Jody - In: Journal of Services Marketing 30 (2016) 7, pp. 749-761

a gap in Service-Dominant logic theory, arts/cultural marketing and broader services marketing literature by proposing a …

Persistent link: https://www.econbiz.de/10014906071

Managing costs by business model: issues emerging from the case of E-Car

Giannetti, Riccardo; Risso, Laura; Cinquini, Lino - In: Measuring Business Excellence 20 (2016) 4, pp. 28-45

. Particularly, the paper explores the link between a BM and cost driver analysis adopting a service-dominant logic (SDL) perspective …

Persistent link: https://www.econbiz.de/10014931555

Applying service-dominant logic to recurrent release of software: an action research study

Barqawi, Neda; Syed, Kamran; Mathiassen, Lars - In: Journal of Business & Industrial Marketing 31 (2016) 7, pp. 928-940

service-dominant logic systematically, to analyze and improve its SaaS release management process and to support ongoing value … foundational service-dominant logic principles. Practical implications The authors suggest that SaaS managers concentrate on … mapping to improve release management and service quality. Originality/value The authors bridge service-dominant logic …

Persistent link: https://www.econbiz.de/10014843756

Case-mix accounting beyond the hospital : Foundations for a customer-perspective in accounting for healthcare

Ng, Frederick; Li, Isabella - In: Pacific Accounting Review 28 (2016) 4, pp. 373-385

conceptual foundations for this area. A service-dominant logic perspective is used to problematize the roles of accounting in …

Persistent link: https://www.econbiz.de/10014968881

An integrated model of corporate brand experience and customer value co-creation behaviour

Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International Journal of Retail & Distribution Management 44 (2016) 2, pp. 139-158

Purpose – The purpose of this paper is to investigate the influence of corporate brand experience (CBE) on customer value co-creation attitude and behaviour (CVCCA and CVCCB). By integrating congruity theory with the theory of reasoned action, the study proposes an integrated model for...

Persistent link: https://www.econbiz.de/10014804492