"Enterprise Architecture (EA) is an essential part of the fabric of a business; however, EA also transcends and transforms technology and moves it into the business space. Therefore, EA needs to be discussed in an integrated, holistic, and comprehensive manner. Only such an integrated approach...

Grundlagen: Identitätsbasierte Markenführung und Multisensuelle Marketingkommunikation -- Die Rolle von Unternehmensarchitektur: Geschichte und Meilensteine -- Strategie und Ziele von Corporate Architecture -- Kommunikative Elemente von Corporate Architecture -- Einsatzfelder von Corporate und...

This brief symposium contribution takes stock of the 'behavioralist turn' in classical decision theory, finding in its systematic endogenizing of preferences a close cousin to efforts to situate the 'unsituated self' of classical liberal justice theory. It finds that this turn has not only...