integration of service design (SD) and action research (AR) methodologies, characterized by iterative phases that systematically …

Purpose This research investigates the systematic reuse of service concept elements within modular service design … to enhance the approach of service design. Design/methodology/approach Employing a design science research approach, this … study investigates the intentional and targeted reuse of service concept elements for modular service design. It develops …

This open access book discusses service design capabilities in innovation processes, and provides a framework that … guides design students, practitioners and researchers towards a better understanding of operational aspects of service design …

contributes to understanding relevant service design elements and proposes applying the idea of a holistic customer experience to … service design in physical retail environments. …

diskutiert ist, bleibt das Service Design als Instrument zur Erarbeitung neuer Dienstleistungen in Bezug auf diesen Servicetyp … bisher unspezifisch. Als Folge haben Service Design Teams nach wie vor Schwierigkeiten, analysebasierte Dienstleistungen …