dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in …The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service …

this gap by integrating Service-Dominant Logic (S-D Logic) and institutional work to propose a comprehensive framework for …

This research article examines the implementation of service-dominant logic in technology-based business incubators …-based business incubators, goods-dominant logic, and service-dominant logic. Additionally, it analyzes the business process structure … models, and the involvement of service-dominant logic in generating value. The article recommends doing further research in …