Izogo, Ernest Emeka - In: International Journal of Quality & Reliability Management 33 (2016) 6, pp. 747-768
commitment was established as a stronger predictor of attitudinal loyalty than service reliability. Research limitations … validation tests to ensure that none of the assumptions of regression was violated. Findings – The results indicate that service … reliability and customer commitment explains 65 per cent of the total variance in attitudinal loyalty. Additionally, customer …