Edvardsson, Bo; Ng, Gloria; Zhi Min, Choo; Firth, Robert; … - In: Journal of Service Management 22 (2011) 4, pp. 540-556
co‐creation. In particular, no study has compared a service system design informed by service‐dominant logic (SDL) with a … service system design informed by goods‐dominant logic (GDL). The purpose of this paper is to address this knowledge gap. The …‐dominant service system? Design/methodology/approach – An experiment was carried out on a group of habitual bus travellers. The …