ZEESHAN, Zafar MUHAMMAD - In: Management & Marketing 8 (2013) 4
attributes are significant (service quality, service availability, and brand image). As far as Ajzen’s TPB is concerned, being … making use of Ajzen’s theory of planned behavior. Five mobile services attributes: call rates, service quality, service … availability, and promotion and brand image were adopted from previous researches as independent variables. Another two variables …