Search Results - subject:"Service customization"

Does big data analytics influence frontline employees in services marketing?

Motamarri, Sradhi; Akter, Shahriar; Yanamandram, Venkat - In: Business process management journal 23 (2017) 3, pp. 623-644

Persistent link: https://www.econbiz.de/10011744797

A re-examination of service standardization versus customization from the consumer’s perspective

Ding, Ying; Keh, Hean Tat - In: Journal of Services Marketing 30 (2016) 1, pp. 16-28

customization include greater perceived control and higher consumer satisfaction. The drawbacks of service customization include … qualitative study and two behavioral experiments to test the hypotheses. Findings The authors find that the advantages of service …

Persistent link: https://www.econbiz.de/10014905931

A re-examination of service standardization versus customization from the consumer's perspective

Ding, Ying; Keh, Hean Tat - In: The journal of services marketing 30 (2016) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10011445604

Being flexible through customization - the impact of incubator focus and customization strategies on incubatee survival and growth

Vanderstraeten, Johanna; Witteloostuijn, Arjen van; … - In: Journal of engineering and technology management : JET-M 41 (2016), pp. 45-64

Persistent link: https://www.econbiz.de/10011596441

The road to customer loyalty paved with service customization

Bock, Dora E.; Magnus, Stephanie M.; Folse, Judith Anne … - In: Journal of business research : JBR 69 (2016) 10, pp. 3923-3932

Persistent link: https://www.econbiz.de/10011553788

Creating customer loyalty through service customization

Coelho, Pedro S.; Henseler, Jörg - In: European Journal of Marketing 46 (2012) 3/4, pp. 331-356

Purpose – Although practitioners and scholars alike embrace service customization as a possibly powerful management … of service customization and the efficacy of service customization. Design/methodology/approach – Two large … trust on loyalty. Research limitations/implications – Service customization is a viable instrument for relationship …

Persistent link: https://www.econbiz.de/10014722810

A services perspective for text message coupon customization

Bacile, Todd J.; Goldsmith, Ronald E. - In: Journal of Research in Interactive Marketing 5 (2011) 4, pp. 244-257

are becoming more service‐like in nature. As such, mobile coupons will benefit from firm‐generated service customization …

Persistent link: https://www.econbiz.de/10014902197