Based on a product’s technology, service innovation can enable manufacturing enterprises to alleviate the fierce market competition brought about by product homogeneity. However, excessive investments in services may cause manufacturing enterprises to fall into the servitization paradox, and...

Managing service towards better customer experiences: Digitalization, service infusion, and service innovation -- Service management: Evolution and moving forward -- Service management through service platforms and digitalization -- Strategies for service growth -- Value co-creation through...