Search Results - subject:"Service effort"

Interaction between service investment and store-brand introduction in a dual-channel supply chain

Mao, Zhaofang; Han, Yuqing - In: Journal of management science and engineering 9 (2024) 3, pp. 293-307

This study examines service investment decisions in the context of two store brand introduction modes and the mode selection of a retailer. The research focuses on a supply chain comprised of a national brand manufacturer (NBM), an external store brand supplier (SBS), and a retailer. A national...

Persistent link: https://www.econbiz.de/10015077939

Marine tourism omnichannel coordination

Tang, Chaonan; Chen, Zhisong; Peng, Jianhui - In: Marine economics and management : MAEM 5 (2022) 2, pp. 147-172

bundling pricing and service effort strategies between two tourism suppliers (TSs) and a travel agent (TA) who distributes … main findings show that bundling price is directly proportional to inter-channel integration coefficient and service effort … service effort than TSs when TA plays a dominant role. Improving the service effort level unduly leads to a decline in profits …

Persistent link: https://www.econbiz.de/10013540492