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Search: subject:"Service intangibility"
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Consumer behaviour
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Confidence
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Dienstleistungsqualität
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Aashish, Kumar
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Journal of the Academy of Marketing Science
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India
Raman, Prashant
;
Aashish, Kumar
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 368-394
Persistent link: https://www.econbiz.de/10014338502
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2
Consumer reliance on intangible versus tangible attributes in service evaluation : the role of construal level
Ding, Ying
;
Keh, Hean Tat
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 848-865
Persistent link: https://www.econbiz.de/10011779537
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