Wernz, Christian; Thakur Wernz, Pooja; Phusavat, Kongkiti - In: Industrial Management & Data Systems 114 (2014) 7, pp. 1094-1106
convergence and service integration is an in-depth case study of Bumrungrad International Hospital (BIH) in Thailand. Based on … resulting in a new, enhanced product. Competitors adopted BIH's service integration approach, which started the service … convergence and service integration are laid in this paper and can serve as the basis for future research. Practical implications …