Search Results - subject:"Service involvement"

Accommodating ethnic minority consumers during service encounters : the fine line

Mady, Sarah; Ford, John B.; Mady, Tarek - In: The journal of services marketing 36 (2022) 5, pp. 674-690

Persistent link: https://www.econbiz.de/10013407588

Impact of other customers in high and low involvement services : Moderating role of customer’s need for uniqueness

Sengupta, Aditi Sarkar; S, Sreejesh - In: Journal of Indian Business Research 9 (2017) 1, pp. 41-58

/methodology/approach Following a theoretical methodology, hypotheses were developed to analyze the effect of OCP, service involvement and customer … service managers take service involvement and individual differences into account, and strategize their service offering …

Persistent link: https://www.econbiz.de/10014875117

Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness

Sarkar Sengupta, Aditi; Sreejesh, S. - In: Journal of Indian business research 9 (2017) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10011761485

Service recovery for moderate and high involvement services

Bambauer-Sachse, Silke; Rabeson, Landisoa Eunorphie - In: Journal of Services Marketing 29 (2015) 5, pp. 331-343

, independent of responsibility. Practical implications – The findings suggest that managers should consider the level of service … involvement as well as responsibility for and severity of the failure when choosing the level of tangible compensation …

Persistent link: https://www.econbiz.de/10014906119

Joining forces: Top management team and board chair characteristics as antecedents of board service involvement

Knockaert, Mirjam; Bjornali, Ekaterina S.; Erikson, Truls - In: Journal of Business Venturing 30 (2015) 3, pp. 420-435

) and board chair characteristics as antecedents of board service involvement (BSI). Studying a sample of 117 Norwegian …

Persistent link: https://www.econbiz.de/10011263218

Service recovery for moderate and high involvement services

Bambauer-Sachse, Silke; Rabeson, Landisoa Eunorphie - In: The journal of services marketing 29 (2015) 5, pp. 331-343

Persistent link: https://www.econbiz.de/10011387765

Joining forces : top management team and board chair characteristics as antecedents of board service involvement

Knockaert, Mirjam; Bjornali, Ekaterina S.; Erikson, Truls - In: Journal of business venturing 30 (2015) 3, pp. 420-435

Persistent link: https://www.econbiz.de/10010518630

The role of internal branding in nonprofit brand management : an empirical investigation

Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339

Persistent link: https://www.econbiz.de/10010519070