Carlborg, Per; Kindström, Daniel - In: Journal of Business & Industrial Marketing 29 (2014) 4, pp. 313-323
Purpose – This paper aims to investigate the role of service modularity in developing and deploying efficient services … following a systematic combining process. Findings – This study contributes insights to the emerging field of service modularity … service modularity. Originality/value – This article contributes to the emerging research field of service modularity by …