This paper addresses the existing methodological gap in assessing service modularity level. The study uses a … qualitative approach and develops a technique to quickly and cost-effectively determine service modularity level. The theoretical … developed multidimensional scale for measuring the service modularity level. The obtained results support the view that …

This paper addresses the existing methodological gap in assessing service modularity level. The study uses a … qualitative approach and develops a technique to quickly and cost-effectively determine service modularity level. The theoretical … developed multidimensional scale for measuring the service modularity level. The obtained results support the view that …

Purpose This study aims to explore service modularity in the context of digital technology and environmental … approach, this paper addresses the critical concerns and limitations inherent in traditional service modularity concepts. It … proposes novel perspectives on service modularity, enriched by recent technological advancements and sustainability imperatives …

Purpose While service scholars have generally supported the idea that service modularity enhances firm performance, the … literature offers very little evidence of the actual process through which service modularity continuously contributes to firm … performance. The purpose of this paper is to examine the link from a capability perspective: service modularity capabilities-service …