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Search: subject:"Service positioning"
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Dienstleistungsqualität
2
Dienstleistungssektor
2
Service industry
2
Service positioning
2
Service quality
2
Advertising effects
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Banking
1
Beschaffung
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Brand image
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Brand management
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Business process management
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Business services
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Consumer behaviour
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Customer service management
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Dienstleistung
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Dienstleistungshandel
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Dienstleistungsmanagement
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Dienstleistungsmarketing
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Efficiency
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Konsumentenverhalten
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Markenführung
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Markenimage
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Perception
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Procurement
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Procurement of Services
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Product positioning
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Public contract
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Service Features
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Service Positioning Model
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Service Specification
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Service factory
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Service management
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Service processes
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Service production
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Service strategy
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Services
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Services marketing
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research-article
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English
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Bebko, Charlene
1
Lisan, Sharfuddin
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Sciulli, Lisa M.
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Tinnilä, Markku
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Business Process Management Journal
1
International journal of business and economics research : IJBER
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Services marketing quarterly
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ECONIS (ZBW)
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The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
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2
Service specification modelling for procurement decision making
Lisan, Sharfuddin
- In:
International journal of business and economics …
7
(
2018
)
2
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011912622
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3
Efficient service production: service factories in banking
Tinnilä, Markku
- In:
Business Process Management Journal
19
(
2013
)
4
,
pp. 648-661
/methodology/approach – The theoretical focus of the paper reviews the frameworks and models for
service
positioning
and efficiency for …
Persistent link: https://www.econbiz.de/10014688890
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