Voyer, Peter A.; Ranaweera, Chatura - In: Journal of Service Theory and Practice 25 (2015) 5, pp. 636-656
between sender and receiver of word of mouth (WOM) and the receiver’s service purchase decision involvement on WOM influence … (outcome risk and psychosocial risk), affects service purchase decision involvement. A conceptual model incorporating these … consumers, respondents were asked to recall a recent instance where they had received service purchase information via WOM, and …
