Search Results - subject:"Service quality elements"

Exploring crucial social media marketing factors for improving customer satisfaction and customer loyalty in bed and breakfast sectors in Taiwan

Nalluri, Venkateswarlu; Yang, Kai-Fu; Chen, Long-Sheng; … - In: International Journal of Tourism Cities 9 (2023) 2, pp. 429-446

aims to provide crucial social media marketing and factors and service quality elements for improving customer satisfaction … marketing factors and service quality elements were identified through the systematic literature review. Then these identified …&B sectors by exploring key social media marketing factors and service quality elements. The study reveals several implications …

Persistent link: https://www.econbiz.de/10014813982

Integrating fuzzy theory into Kano model for classification of service quality elements: A case study of machinery industry in China

Meng, Qingliang; Jiang, Xuan; He, Lin; Guo, Xinxin - In: Journal of Industrial Engineering and Management (JIEM) 8 (2015) 5, pp. 1661-1675

Purpose: The purpose of study is to propose and verify a method of service quality elements classification through … disadvantages of traditional Kano model in service quality elements classification without taking into account customers' complex … quality elements. …

Persistent link: https://www.econbiz.de/10011939271

Integrating fuzzy theory into Kano model for classification of service quality elements : a case study of machinery industry in China

Meng, Qingliang; Jiang, Xuan; He, Lin; Guo, Xinxin - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1661-1675

Persistent link: https://www.econbiz.de/10011916038