Search Results - subject:"Service strategy"

How strategic design abilities address unmet value in service engagement strategies

Bouman, Nijs; Simonse, Lianne - In: The journal of services marketing 37 (2023) 10, pp. 22-34

Persistent link: https://www.econbiz.de/10014473566

A cross-national service strategy to manage product returns : e-tailers' return policies and the legitimating role of the institutional environment

Gäthke, Jana; Gelbrich, Katja; Chen, Shan - In: Journal of service research 25 (2022) 3, pp. 402-421

Persistent link: https://www.econbiz.de/10013395973

A study on consumer strategy of artificial intelligence service using importance-satisfaction analysis

Baek, Changhwa - In: Global Business & Finance Review (GBFR) 26 (2021) 2, pp. 110-120

speakers and derive a service strategy. Design/methodology/approach: This study conducted a survey of consumers using … strategies suitable for men and women were derived. Research limitations/implications: It is necessary to derive a broad service … strategy by conducting additional analysis based on different criteria such as by brand. In the future, research is needed to …

Persistent link: https://www.econbiz.de/10013185584

A study on service and consumer strategy using specialized stores of agricultural products

Baek, Changhwa - In: Global Business & Finance Review (GBFR) 26 (2021) 4, pp. 90-102

Purpose: The purpose of this study is to investigate consumer satisfaction with agricultural specialty stores in Korea and to establish strategies for service and customers based on the results. A strategy to increase satisfaction was studied by analyzing customer satisfaction for agricultural...

Persistent link: https://www.econbiz.de/10015098764

A study on consumer strategy of artificial intelligence service using importance-satisfaction analysis

Baek, Changhwa - In: Global business and finance review 26 (2021) 2, pp. 110-120

Persistent link: https://www.econbiz.de/10012695817

A study on service and consumer strategy using specialized stores of agricultural products

Baek, Changhwa - In: Global business and finance review 26 (2021) 4, pp. 90-102

Persistent link: https://www.econbiz.de/10013197299

Designing IS service strategy: an information acceleration approach

Richard, Pierre J.; Coltman, Tim; Keating, Byron - 2010

Information technology-based innovation involves considerable risk requiring foresight; yet our understanding of the way in which managers develop the insight to support new breakthrough applications is limited and remains obscured by high levels of technical and market uncertainty. This paper...

Persistent link: https://www.econbiz.de/10009457274

Designing IS service strategy: an information acceleration approach

Richard, Pierre J.; Coltman, Tim; Keating, Byron W. - Volkswirtschaftliche Fakultät, … - 2009

information acceleration reduces the levels of uncertainty and generates a more accurate rationale for IS service strategy …

Persistent link: https://www.econbiz.de/10011260273

Strategii de marketing in sectorul serviciilor

Cetina, Iuliana; Mihail, Nora; Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 54-59

Companiile de succes din sectorul serviciilor au o strategie precisa, clara, competitiva. Ele au o ratiune de a fi care impulsioneaza firma si care defineste in ultima instanta serviciul prestat. Cu o strategie bine conturata, managerii au mai usor posibilitatea de a accepta sau refuza anumite...

Persistent link: https://www.econbiz.de/10005687827

Emotional intelligence (EQ), customer service and sustainable competitive advantage: a case study to assess the importance of emotional intelligence in enhancing customer service in a Malaysian property development company, bringing about a sustainable competitive advantage

Teh, Allen Keat Beng - 2006

culture and to begin by formulating and implementing a service strategy and it is here that leadership plays a critical role …

Persistent link: https://www.econbiz.de/10009475264