Terblanche, Nic S.; Babin, Barry J. - In: Journal of Services Marketing 38 (2024) 10, pp. 44-65
Purpose There is a paucity of published research regarding service employees’ side of gloomy consequences emanating from value co-creation (VCC). The purpose of this paper is to provide a comprehensive overview of the activities and interactions of VCC that can result in negative well-being...