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~subject:"Dienstleistungsmarketing"
~isPartOf:"Marketing theory"
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Search: subject:"Service-dominant logic"
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Dienstleistungsmarketing
Service-Dominant Logic
30
Service-dominant logic
30
Betriebliche Wertschöpfung
17
Marketing theory
17
Marketingtheorie
17
Value creation
17
service-dominant logic
15
Customer integration
9
Customer value
9
Kundenintegration
9
Kundenwert
9
Beziehungsmarketing
5
Relationship marketing
5
value co-creation
5
Business network
4
Dienstleistung
4
Lieferantenmanagement
4
Services
4
Services marketing
4
Supplier relationship management
4
Theorie
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Theory
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Unternehmensnetzwerk
4
resource integration
4
B-to-B-Marketing
3
Business-to-business marketing
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Consumer behaviour
2
Customer satisfaction
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Dienstleistungsqualität
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Dienstleistungssektor
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Institutional economics
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Institutionenökonomik
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Kundenzufriedenheit
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Marketing
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Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Caniëls, Marjolein
1
Edvardsson, Bo
1
Jones, D. G. Brian
1
Marcos Cuevas, Javier
1
Neghina, Carmen
1
Prior, Daniel D.
1
Skålén, Per
1
Tadajewski, Mark
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Marketing theory
Journal of the Academy of Marketing Science
9
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of quality and service sciences
3
Managing consumer services : factory or theater?
3
Public management review
3
The service industries journal
3
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Journal of service management
2
Tourism management : research, policies, practice
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Electronic commerce research
1
European journal of marketing : EJM
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Global perspectives on service science: Japan
1
Handbook of developments in consumer behaviour
1
Handbook of research on retailer-consumer relationship development
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of electronic business
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of services and operations management
1
Inventi impact: service sector
1
Journal of business venturing
1
Journal of business-to-business marketing
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of management analytics
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
From goods-dominant logic to
service-dominant
logic
? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
2
Transforming form the goods to the
service-dominant
logic
Skålén, Per
;
Edvardsson, Bo
- In:
Marketing theory
16
(
2016
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10011494990
Saved in:
3
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
4
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
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