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~person:"Meffert, Heribert"
~person:"Hogreve, Jens"
~language:"eng"
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Dienstleistungsmarketing
2
Services marketing
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1992-2009
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Meffert, Heribert
Hogreve, Jens
Grönroos, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Toward a deeper understanding of service marketing : the past, the present, and the future
Kunz, Werner H.
;
Hogreve, Jens
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009376044
Saved in:
2
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
)
-
2001
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001562993
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