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Search: subject:"Servitization innovation"
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Asset specificity
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The journal of business & industrial marketing
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Mastering customer lock-in by
servitization
innovation
strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
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