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Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Customer integration 1 Customer value 1 E-commerce 1 Electronic Commerce 1 Kundenintegration 1 Kundenwert 1 Lieferantenmanagement 1 Marketing theory 1 Marketingtheorie 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 Resource integration 1 Resource-based view 1 Ressourcenorientierter Ansatz 1 Service logic 1 Service-Dominant Logic 1 Service-dominant logic 1 Set of resources 1 Supplier relationship management 1 Value co-creation 1 Value creation 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Barrutia, José M. 1 Echebarria, Carmen 1 Paredes, Mario R. 1
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Electronic commerce research 1
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ECONIS (ZBW) 1
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Resources for value co-creation in e-commerce : a review
Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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