Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic...

Background: This paper proposes a risk analysis of transport requalification projects in the urban mobility problem caused by a mining disaster related to irregular rock salt extraction in the city of Maceió, Brazil. Methods: The model is composed of three main steps: problem definition, risk...

Background: Distribution is a very important part of logistics and an activity that is present in every area today. One of the basic problems in distribution is how to correctly determine its price. For this reason, this paper presents a model created to determine the price of the product...

Background: This paper discusses the optimization of a novel fuzzy hierarchical location- routing problem, taking into consideration reliability. The mathematical model presented aims to determine the optimal locations of production centers and warehouses, as well as the optimal routing of...

This paper is about the classic methods which are used in the analysis of economics. Therefore in this work are submitted the most common methodological approaches, which are used in economics. Thence, the terminology of axiomatic methods is scrutinized extendedly in this paper. Hence, the...

In the digital economy, innovators have to deal with the value-capture problem, which necessitates different capabilities. They need to be fully aware of the dynamics of platforms and ecosystems. Such capabilities are needed to enable technologies mainly focused on in the present study. The...