LARIVIÈRE, B.; COOIL, B.; AKSOY, L.; KEININGHAM, T. L. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2011
share of wallet (SOW).<br><br> Design/methodology/approach - The data used in the analyses was collected as part of both … differences to fully understand the effect of customer satisfaction on share of wallet.<br><br> Originality/value – There are two …