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  • Search: subject:"Shari’ah perceptions"
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Beziehungsmarketing 1 Consumer behaviour 1 Customer satisfaction 1 Dienstleistungsqualität 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Lebensversicherung 1 Life insurance 1 Perception 1 Relationship marketing 1 Service quality 1 Shari’ah perceptions 1 Wahrnehmung 1 customer satisfaction 1 family Takāful 1 life insurance 1 switching intentions 1
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Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Akhter, Waheed 1 Jamil, Hassan 1
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Cogent business & management 1
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ECONIS (ZBW) 1
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Investigating the impact of Shari'ah perception on customer switching intentions : a study of Takāful and conventional insurance
Jamil, Hassan; Akhter, Waheed - In: Cogent business & management 3 (2016), pp. 1-11
The core objective of this paper is to examine the relationship between the Shari’ah perceptions and the customers … Shari’ah perceptions in life insurance and family Takāful was found significant. Furthermore, customer switching intentions …
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