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Subject
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Advertising 1 Advertising effects 1 Consumer behaviour 1 Konsumentenverhalten 1 Psychology of advertising 1 QR codes 1 Sales promotion 1 Shazam 1 VSC 1 Verkaufsförderung 1 Visualisierung 1 Visualization 1 Werbepsychologie 1 Werbewirkung 1 Werbung 1 advertising 1 attitudes 1 involvement 1 visual scan codes 1 vividness 1
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Undetermined 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Fortin, David R. 1 Surovaya, Kate 1
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International journal of internet marketing and advertising : IJIMA 1
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ECONIS (ZBW) 1
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Measuring the effects of visual scan codes in advertising
Fortin, David R.; Surovaya, Kate - In: International journal of internet marketing and … 12 (2018) 4, pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
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