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  • Search: subject:"Shopper behavior analysis"
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Advertising 1 Advertising effect 1 Advertising effects 1 Consumer behaviour 1 Fernsehwerbung 1 ID-POS data 1 Konsumentenverhalten 1 Market research 1 Marktforschung 1 Purchase timing 1 Shopper behavior analysis 1 TV commercial 1 TV viewer ratings 1 Television advertising 1 Werbewirkung 1 Werbung 1
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English 1
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Horikomi, Taizo 1 Ito, Mariko I. 1 Ohnishi, Takaaki 1
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The review of socionetwork strategies 1
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ECONIS (ZBW) 1
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ID-POS data analysis using TV commercial viewership data
Horikomi, Taizo; Ito, Mariko I.; Ohnishi, Takaaki - In: The review of socionetwork strategies 16 (2022) 2, pp. 431-451
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