Peter, Sangeeta; Anandkumar, Victor - In: International Journal of Event and Festival Management 5 (2014) 2, pp. 116-131
Dubai during the Dubai Shopping Festival on their travel motives. Design/methodology/approach – Data were collected from 604 … English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January … research literature on this topic. This empirical study on travel motives of international tourists visiting a shopping …