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1
AMPS : predicting popularity of
short-form
videos using multi-modal attention mechanisms in social media marketing environments
Cho, Minhwa
;
Jeong, Dahye
;
Park, Eunil
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015095112
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2
Short-form
video content (SVC) engagement and marketing capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Maneerut Chatrangsan
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013531185
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