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Search: subject:"Similarity between the creator of the idea and the consumer"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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It's a consumer's idea, you must like it : the efficacy of created-by-consumer cues in market communication
Stock, Carolin
;
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
4
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011406317
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