Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Simulation and Gaming"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand engagement
1
Brand loyalty
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Customer satisfaction
1
Experiment
1
Game theory
1
Gameful experience
1
Intention to use
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markentreue
1
Mobile Anwendung
1
Mobile application
1
Mobile apps
1
Online-Marketing
1
PLS modelling
1
Relationship marketing
1
Self-image congruity
1
Simulation and gaming
1
Spieltheorie
1
Sportmarketing
1
Sports marketing
1
Video game
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Habachi, Salma
1
Matute, Jorge
1
Palau i Saumell, Ramon
1
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
