Zaffar, Muhammad Adeel; Kumar, Ram; Zhao, Kexin - In: International Journal of Bank Marketing 42 (2024) 7, pp. 2023-2050
strategies to compete for market share. Design/methodology/approach The authors developed an agent-based simulation model using … environments, and 50 replications were conducted for a total of 51,200 experiments. Findings The simulation model provides insight … modelling the socio-economic behavior of heterogeneous consumers and merchants. The proposed agent-based simulation model can be …