This paper studies the interaction between process and product innovations and their distinct role in firm growth dynamics. We differentiate empirically and theoretically two types of process innovations: foundational processes that advance production technology and cost-reducing processes that...

In the ever-evolving marketing landscape, influencers play a pivotal role in shaping brand perception and expanding social network followings. This study, grounded in Social Network Theory, examines the impact of influencers on brand social network growth during new product launch events....

This study aims to investigate the impact of business intelligence readiness (BIR), innovative supply chain process integration (ISCPI), and agile innovative products (AIPs) on the sustainability of green supply chain performance (SGSCP) in manufacturing companies (MFs) in growing Middle Eastern...

Sustainable product development requires integrating eco- and open innovation. Traditional Design Thinking (DT), while effective for iterative product improvement, often lacks the capability to address environmental considerations comprehensively, necessitating new approaches to balance consumer...

The increasing environmental pressures on businesses have driven a global shift toward sustainability, particularly within small and medium-sized enterprises (SMEs). Despite the growing adoption of open innovation and circular economy (CE) practices, a gap remains in understanding how open...