This study aims to examine the effects of product attributes during the prototype stage on customer satisfaction and intention to buy. The new product examined was cookies enriched with spirulina. The theories serving as the foundation of explanation were Stimulus-Organism-Response (S-O-R)...

Scholars stressed over the importance of entrepreneurial orientation and knowledge management for promoting innovation in the enterprises. SMEs, especially in the developing countries are afraid of innovating new products. This research focused particularly on SMEs operating in Jordan which is...

Systems Engineering (SE) is an engineering method that has rarely been applied in Automotive Product Development, despite its noticeable positive effects in other engineering fields. With increasing interests, firms and scholars have started to discover its impact in the segment, however...

Shared leadership is a complex phenomenon as it is a dynamic, interactive, and cyclic process that is shared among several team members at different times. The focus of research on shared leadership is on the preconditions and consequences of shared leadership, but little is known about the...

Growing corporate social responsibility requirements have compelled manufacturing organizations to embed sustainability in their business models. Consequently, firms focus on designing and producing products using sustainable means to bring new products to the market that are environmentally...