In the era of Industry 4.0, the basis of competition and innovation increasingly shifts from individual product’s cost, differentiation, and flexibility attributes towards network of connected products and insights from product data analytics. As products are connected to the Industrial...

The benefits of innovation are unpredictable and hard to quantify. Fear of adverse consequences can lead to excessive emphasis on risk avoidance, leading to regulation that holds back beneficial innovation. The experience in tobacco harm reduction illustrates this.Innovative reduced-risk...

We quantify the causal effects of humorous banter among three rival fast-food brands on Twitter in the context of a new product launched by one of the rivals (viz, the focal or entrant brand). We argue that Twitter banter can cause a surge in online search that in turn leads to higher offline...

Innovative users can not only generate ideas for new products, but also self-select whether to share their ideas with peers or producers. Different innovative users have different degree of lead userness, and their ideas are usually rooted in tacit need-related knowledge. Because it has been...

Purpose: In heterogeneously segmented markets, collaborating with product users in product innovation is important for business success. End user innovators and embedded user innovators differ in terms of their prior embeddedness in the target industry. The purpose of this study is twofold....

New product development process is broadly described in the literature, however few analyses refer to the outsourcing organizations. The authors propose a cooperative approach to Contractual New Product Introduction (CNPI) with the customer playing a central role in the decision-making. Based on...

Firms use a variety of practices to disclose the knowledge generated by their R&D activities, including, but not limited to, publishing findings in scientific journals, patenting new technologies, and contributing to developing standards. While the individual effects of engaging in the listed...

New products are common in consumer goods categories, but their success is never guaranteed. The businesses that introduce new consumer products lack benchmarks about what success can reasonably be expected from their new products. To benchmark new product success, this study uses thousands of...

Despite the growing interest in the impact of coopetition (cooperation, constructive conflict, and destructive conflict) on innovation performance of firms in industrial clusters, its impact on new product development (NPD) performance and potential mechanisms remain unclear. This paper...