Active consumer engagement in the new product development stage has gained the spotlight due to its ability to drill down the consumers’ needs and design market offerings, which satisfy the consumers. Hence, the consumer’s role has changed to a “prosumer” by combining the role of the...

Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The...

Small and medium enterprises (SMEs) are the backbone of economy therefore play a critical role for socioeconomic development of a country. Prior studies have discussed several factors to explain how SMEs performance can be improved such as product innovation (PDI), process innovation (PCI),...

Prior literature has established a link between changes in market size and pharmaceutical innovation; whether a link exists with scientific research remains an open question. If upstream research is not responsive to these changes, the kinds of scientific discoveries that flow into future drug...

The purpose of this study is to explore the effect of innovation locus on consumers’ adoption of artificial intelligence products in healthcare. Across three experiments, we demonstrate that consumers are more likely to accept medical artificial intelligence for peripheral products than for...

This study examines the relation between the degree of innovation disclosed in new product announcements (NPAs) and future firm performance. Using a new text-based measure of the amount of innovation disclosed in NPAs, we find that higher innovation disclosure predicts favorable future sales and...

The main goal of this paper is to put forward a methodology for the measurement of product innovations using a value metric, i.e., equating the "magnitude" of innovations with the welfare gains that they generate. This research design is applied to the case of Computed Tomography (CT) Scanners,...

This paper studies the impact of consumers' social learning from the reviews of early adopters of a new product. We consider a two-period setting with an introduction (penetration) period followed by the product maturing period. Early buyers make purchase decisions in the introduction period...

We compare and contrast the expected duration and number of infections and deaths averted among several designs for clinical trials of COVID-19 vaccine candidates, including traditional randomized clinical trials and adaptive and human challenge trials. Using epidemiological models calibrated to...

More and more companies have been adopting sustainable strategies to improve their environmental performance and financial performance. It is essential for companies engaged in green operations. Drawing on the theories of organizational learning and dynamic capabilities. This study conducts an...