New product development (NPD) collaborations with external partners involve high coordination costs and run substantial risks. Formalization seems to be an effective mechanism to mitigate said costs and risks, although the issue of whether formalization actually proves productive or...

This research investigates how multiple strategic orientations and strategic flexibility collectively influ-ence firm product innovation. A chain multiple mediation model with moderation is constructed thatlinks two types of strategic orientation (entrepreneurial orientation and learning...

River cruises, like ocean cruises, are part of a steadily growing market segment. However, the "wow effect" that river cruises have had in recent years is weakening among river cruise guests and they are paying more critical attention to details. River cruise companies are thus faced with the...

Government funding actively engages in private R&D investment to enhance firm innovation. At the same time, firms are forced to find additional sources of competitive advantage, e.g., through cooperation based on the triple- or quadruple-helix principles. This paper analyses whether government...

The design and development processes are full of decisions. Ranging from simple and straightforward to complex and elaborated. These decisions are taken by individuals that constantly rely on their intuition and heuristics to support their decision-making processes. Although heuristics tend to...

How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on the literature of regulatory focus and framing effects, this study aims to identify the mechanism of the relationships among product innovation contents (i.e., performance...

Based on service dominant logic (SDL) and resource-based view (RBV), this study investigates the impact of service innovation-underlying dimensions, namely, technological innovation, organizational innovation and human capital innovation on market performance and employee productivity in the...

Backgroung: Lean innovation focuses on minimizing waste in the product development stages in order to increase productivity by obtaining customer feedback more quickly and efficiently. The usage of lean innovation practices in product development stages in the pharmaceutical supply chain is the...