Prior to a new product launch, marketers need to infer how demand will respond to various levels of marketing mix variables in order to set an appropriate marketing plan. A critical challenge in estimating marketing mix responsiveness from historical data is that the observed decisions were...

How can you evaluate a potential investment if there are several possibilities to change the course of action in the future depending on different emerging situations? And even more challenging: How can you do so if you cannot come up with point estimates - but you have to use several ranges of...

Despite the remarkable expansion of microfinance over the past several decades, the industry remains in a developmental period of experimentation and rapid growth, exploring which approaches work best under different circumstances. Widespread diffusion and local adaptation of techniques and...

Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied...

Innovation is one of the main drivers of business success. Using computers and special software applications in support of innovations cannot only shorten the whole process of bringing an initial idea to life, but it can improve the overall decision making process. Moreover, aligning innovation...